10.16.09 ‘HANK’ TANKS, PREEMPTED BY CHARLIE BROWN
As Matt predicted, Hank is right on schedule for being cancelled. First THR says it’s “Wednesday’s lowest-rated program on a major broadcast network and has failed to improve.” Now this:
ABC has decided to give viewers a double dose of “It’s the Great Pumpkin, Charlie Brown,” airing a half-hour version of the holiday classic on Wednesday, Oct. 28 at 8 p.m. in place of the struggling Kelsey Grammer sitcom “Hank.” [thewrap]
I think a cool “viral marketing” campaign ABC should do is preempt every episode of Hank from now on with a rerun of an old show. I know this isn’t actually viral marketing, but shhhh, ABC might not know that. If we present this viral idea to ABC in a powerpoint presentation with lots of graphs and pictures of people snowboarding, they might go for it.
![[image]](http://cdn.wg.uproxx.com/wp-content/thumbnails/130/110/2009/11/lost-season-6-poster-150x150.jpg)
![[image]](http://cdn.wg.uproxx.com/wp-content/thumbnails/130/110/2009/11/oprah-sad-pandas-150x150.jpg)
![[image]](http://cdn.wg.uproxx.com/wp-content/thumbnails/130/110/2009/11/modern-family-banks-150x150.jpg)
![[image]](http://cdn.wg.uproxx.com/wp-content/thumbnails/130/110/2009/11/too-many-angels-150x150.jpg)
Certainly not defending Hank, but The Great Pumpkin is better than about 95% of what’s on TV these days.