10.23.09 HURRRRR, A REALITY SHOW BASED ON LEGO!

Retard Pig loves this show — but not as much as beer commercials

You know what would make reality shows EVEN BETTER? More shameless, blatant product marketing! Oh, look! MULTIPLE reality shows about LEGO!!! Wheeeeeee! Great job Hollywood!

Reality producer Scott Messick has partnered with the Lego Group to develop nonscripted programming related to the toy building-block franchise. Messick said he’s developing several different types of reality shows related to the brand – including docuseries, competition shows and kid-oriented gamers.

“Lego seemed like such a powerful brand, and I don’t think they were thinking about reality TV,” said Messick, who is exec producer of Cartoon Network’s “Destroy Build Destroy.”

Lego has been busy extending its brand into the entertainment realm, including a live-action movie in development at Warner Bros. [More on that HERE.] Jill Wilfert, Lego’s veep of licensing and entertainment, is driving the push into film and TV.

“They have some great ideas regarding programming that captures and showcases the inherent creativity at the core” of Lego, Wilfert said. [Variety, emphasis added]

And those are some truly awful PR quotes that showcase the inherent sliminess of the mental intellectual blackout it takes to support some of the braindead ideas in Hollywood. Ugh, die in a chemical fire, all of you.