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Warming Glow
Warming Glow is a blog dedicated to the best and worst of television programming. Mostly the worst.


11.06.09 START BUYING THESE SHOES ALREADY

reebok-easytone

When Reebok came out with the first ad for its EasyTone shoes that supposedly work your glutes and hamstrings more than other shoes, I was both surprised and pleased at the blatant sex appeal they used to sell their product. However, with two new spots (see below), Reebok has made it clear that it’s not just one sexy ad: it’s a sexy ad campaign. And it’s gonna deliver nothing but great-looking asses and oiled-up legs.

Some people have wondered why Reebok is using ads with sexy women to sell a product to women, but there’s a little model for success that you may have heard of called “Victoria’s Secret.” Seriously, it’s almost Christmas time and I’m thinking about buying EasyTones for any and all female acquaintances. “Hey honey, give these a chance. If they work like they’re supposed to, we should go out.”

11 Comments » TAGS: COMMERCIALS, REEBOK
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There are 11 comments about:
START BUYING THESE SHOES ALREADY

November 6th, 2009 at 1:56 pm
Jefro says:

I think this marks the first time I’ve heard the word “boobs” in a commercial.

So this is what it feels like when doves cry.

November 6th, 2009 at 2:10 pm
Strange Botwin says:

88% of men speechless? 76% of women jealous? Really? It’s amazing how little society has grown since the days of Mad Men. Are they selling women’s shoes, or Peggy’s Rejuvenator?

November 6th, 2009 at 2:13 pm
Upstate Underdog says:

I’d like to shake the hand of whoever is responsible for these ads.

November 6th, 2009 at 2:16 pm
Tim Was Tim says:

I’m using a Reebok Easy Tone sock right now.
Just doing my part.

November 6th, 2009 at 2:34 pm
wehavehair says:

Investing in that Shake Weight is finally starting to pay off…

November 6th, 2009 at 3:01 pm
Enrico Pallazzo says:

Between this and Kitten Mittons, I am buying nothing but footwear this holiday season*.

*and DickTowels

November 6th, 2009 at 3:08 pm
FistfulOAwesome says:

@UU: I don’t think that guy is going to want to shake any of our hands.

November 6th, 2009 at 4:52 pm
seanmack says:

@Jefro well it’s the 1st time i’ve hearb both “boobs” AND “butt” in a commercial. we’ve finally realized its 2009

November 7th, 2009 at 12:39 am
Rebecca says:

But what I really want is a pair of shoes that makes my twat look fantastic!

November 7th, 2009 at 12:05 pm
Guitar Tuition Reviews says:

I like these ads! Its gonna rebirth REEBOK, which was in desperate need. thumbs up to the campaign manager!

November 8th, 2009 at 1:04 pm
packedhouse says:

I’ve never been to this website before, but just searched google to get the name of the shoes that are touting being able to make my butt look better. In the ’70’s, there were shoes by Famolare called Get There, with waved soles, and they were very comfortable to walk in, waitressing at the time. I’m hoping these are just as comfortable, with the possible added bonus of making my butt look great (well, greater than it already does…). Great ad, in my opinion – I’m off to the mall!

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