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David Letterman was one of the big winners last night, as his promo for “Late Night” featuring Oprah Winfrey and Jay Leno did more with 15 seconds than most $3 million ads did with twice as much time (watch it below). Interestingly, Letterman’s people also reached out to Conan O’Brien for the spot:

Rob Burnett, executive producer of David Letterman’s “Late Show,” said he approached Team Coco about O’Brien appearing in the promo.

“There was an initial thought of having Dave, Jay and Conan together in the spot,” Burnett told TheWrap. “I did call Jeff Ross (O’Brien’s producer) to talk about it.”

But the call came just as O’Brien and Ross were finishing up production on “The Tonight Show” — and nothing ever came of the idea. “It wasn’t as if they even said no,” Burnett said. “I just think they weren’t in a position to consider it all.”

Frankly, I think having Dave and Jay on the same couch was enough of a surprise. The presence of Conan might have been too much awkwardness for my brain to comprehend. It would be like a supernova of awkwardness that would turn Michael Cera into a superhero.

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