Hallelujah! Loud Commercials Banned!
09.30.10Of my many thousands of peeves with television, there are few that anger me more than commercials that are twice as loud as the program I’m watching. Holy Jesus, do I want to slowly murder the person who thought that would be a good idea. And shockingly, Congress passed legislation to do something about it.
The Senate unanimously passed a bill late Wednesday to require television stations and cable companies to limit the volume of commercials and keep them at the level of the programs they interrupt. The House has passed similar legislation. Before it can become law, minor differences between the two versions have to be worked out when Congress returns to Washington after the Nov. 2 election.
Ever since television caught on in the 1950s, the Federal Communication Commission has been getting complaints about blaring commercials. But the FCC concluded in 1984 there was no fair way to write regulations controlling the “apparent loudness” of commercials. So it hasn’t been regulating them. [USA Today]
Oh, that’s cool. Because I needed another reason to dislike the FCC. Seriously, the FCC came to that conclusion TWENTY-SIX YEARS ago, and never revisited that issue to see if the technology had improved enough to regulate sound on commercials. “Oh sure, we’ve gone from 16-bit video games to an age where almost every person has a handheld computer-camera-phone, but regulating sound on television programming? Come on, these people are scientists, not miracle workers.”


WooHoo! *smashes TERK volume regulator with a hammer*
Wait, this doesn’t go into effect today? Aw shit.
’bout god damn time
The volume disparity between show and commercial is particularly pervasive during Mad Men, bout fucking time this happened. Of course, it probably won’t go into effect until July 2013, in order to give stations ample time to “prepare.”
Since acoustics is actually what I do for a living, I’m pretty curious about what the specifications will be. As in, can the loudest part of the commercial be no louder than the loudest part of the show? Or is it based on the average level, which will be weird when comparing shows with lots of quiet parts (Mad Men) or pretty much constantly noisy (NFL game). Interesting.
So now older folks won’t realize the program their viewing isn’t a silent picture?
This is one of my pet peeves, too. I just turn off my hearing aid when a commercial comes on.
Somewhere, Matthew Lesko hangs his head in shame, cries, and sucks some dude off.
Those clowns in Congress are at it again.
What a bunch of clowns.
Wait, the government did something that will make practically everyone happy?
BRB, preparing for the apocalypse.
(It’s smart because it’s topical.)
I expect the grades to slip in the Mays household as the children will slack on their homework now that Billy has stopped shouting at them.
So when is the Tea Party rally in opposition to this?
I’ve always called them “loudmercials”
Because I am clever.
I think Pete Campbell came up with the idea of loud commercials.
I’ve read about this tactic, but honestly never noticed it.
Of course, it helps that I haven’t watched a commercials since I have been able to afford a DVR. So why is Congress suddenly so worried about the comfort of poor people and the elderly?
Don’t give them too much credit. I don’t know too much about the tech, but I think that a lot of automatic commercial-skipping software uses that volume spike to know when to cut in & out of recording.
Cf. paragraph 4 here:
[www.customerparadigm.com]
What will Billy Mays do now? Oh crap that’s right.
16-bit video games? We didn’t even have 8-bit video games in 1984. The NES came out in 1985, yo. Stupid internetz.
With all that is going on in this country and the world today, this is what our law makers are concerned about? Really? Really? And who out there still sits there and watches commercials?!?! Ever heard of a DVR? Ever heard of a remote control?
So I guess that’s it for new rap album commercials. Phrases like “bangin new album droppin in the streets Oct 5th!” and “featuring Akon,Lil wayne,and Thugg E!” just don’t have the same effect without the shouting.
@Jesus: We had 8-bit video games as early as 1976, with the Magnavox Odyssey, and the Turbografx-16 had 16-bit graphics in 1987, which is roughly the time frame they are discussing in the article… yo.
Forget volume control! Replace the loud commercials with the music you want to hear. Check out the “TV Muffler Commercial Blocker” available on Amazon.