In case you missed it — or if you just don’t watch the show — Sunday night’s “Mad Men” was a powerful episode that featured terrific acting performances from Jon Hamm and Elisabeth Moss, who play ad executive Don Draper and plucky copy writer Peggy Olson, respectively. The episode reached its emotional climax when Draper, the handsome ladykiller, wakes up drunk and wearing a vomit-stained shirt in his office and places a call to confirm the news that he avoided with a bender: that the only person who truly knew him had died. And then he cried.

And that’s where the Internet came in. Don Draper is now reacting to everything from watching Up to having to celebrate Secretaries Day (see BuzzFeed more inspiration). I’ve got a couple more examples here, plus I’m including a cutout .JPG file for anyone who wants to join in on the fun. It’s funny because he’s emotionally devastated!