Nice Hustle, Abercrombie & Fitch
08.17.11BREAKING AWESOME AND HILARIOUS NEWS: Noted douche clothier Abercrombie & Fitch is offering to pay the cast members of “Jersey Shore,” specifically The Situation, to stop wearing their clothes. Lay it on me, Wall Street Journal:
The New Albany, Ohio company released a statement Tuesday evening titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.”
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read.
The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was “urgently waiting a response.”
Unlike my alter ego Danger GuerrerBro, I’m no fan of Abercrombie & Fitch. If I’m spending $100 for a tattered and faded hoodie, it better have been worn by a former cast member of “The O.C.” and/or have a handful of $20′s stuffed into the pouch. But this? This is fine by me. I’ll support almost anything done in the name of LOLs and sticking it to the jamooks on “Jersey Shore.” Also, the WSJ story features this explanation of The Situation, which is so Wall Street Journaly that it’s practically satire:
Mr. Sorrentino, one of the most popular characters on the show, is known for lifting up his shirt off to reveal his abdomen muscles, more often flashing the logo on the waistband of his underwear.
OO, OO! DO SNOOKI NEXT! In summation, Abercrombie done good and the Wall Street Journal should do more stories about “Jersey Shore” cast members.
Thanks to Burnsy for the tip.


Oh, because A&F had such a sparkling, classy reputation before the Sitch started wearing their clothes. That’s the pot calling the kettle an attention whore.
“OO, OO! DO SNOOKI NEXT!”
Actually, Snooki and Gucci are last year’s news – the Adfreak story on Abercrombie/Situation mentions it
[www.adweek.com]
Now only if Oxygen offered them a substantial payout to stop breathing it we’d be all set.
Ms. Polizzi, a small orange young woman who resembles one of the “Oompa Loompas” from Roald Dah’s popular children’s book “Charlie and the Chocolate Factory,” is fond of appearing in public while under the influence of alcohol, and of smushing.
My intense hatred for A&F stems all the way back in high school. Like I need another reason to fire an RPG at that shithole.
I wish somebody would pay me to not wear pants.
A&F screwed up by negotiating with a terrorist, now they are going to face a lot of people they don’t want to be associated with threatening to wear their clothes unless they get paid off.
Which reminds me, I need to visit the nearest A&F and write a ransom note.
In related news Abercrombie has also offered a sizeable grant to anyone who can develop a time machine that would allow them to reverse the decision-making which led them to cater exclusively to the demographic that Sorrentino represents in the first place.
I would like to point out how disgusting it is that this man is so awful that people are paying him to NOT endorse their products. Did I wake up in the Twilight Zone or something?
“A&F’s statement went on to say ‘while A&F is often associated with a bare male torso, Mr. Sorrentino is a bit old for our marketing, perhaps if he had started 15 or 20 years ago he would fit within our prefered look’”
There’s a NEW Albany?!?
We should band together to pay MTV to keep them off TV
Somebody damn well better step to the plate lest they be running naked in the streets.
Swallow your pride, Walmart.
They sell a shirt that says “The Fituation” on it
[www.google.com]
A&F stock dropped almost 9% today… power of the Sitch?
Ha! This is a marketing ploy by Abercrombe & Fitch, nothing more. They’ll get a lot of publicity for a little, and maybe no, money.
@Upstate Danger’s already got the substitute blogger gig.