America Is Retarded.

08.04.11 Written by Matt

New Q ratings come out a couple times a year, and the survey — which gauges how well-liked and memorable an actor is by the viewing audience — is always a terrifying connection to the part of America that gorges on CBS’s lineup of crime procedurals. The last time we talked Q ratings, we learned that the only actress in Hollywood with the same appeal as Tom Hanks is Pauley Perrette of “NCIS.”

This go-round, Perrette is the most popular actor on primetime television, and “NCIS” actors occupy five of the top seven spots. Only Jim Parsons (“The Big Bang Theory”) and Nathan Fillion (“Castle”) could crack “NCIS’s” turf.

So who’s after No. 1? Next up is Cote de Pablo, who plays Ziva on the CBS drama. No. 4 is NCIS lead Mark Harmon, No. 5 is David McCallum (Dr. Donald Mallard), and No. 7 is Special Agent Anthony DiNozzo, aka Michael Weatherly.

Q ratings come in handy when networks want to gauge whether an actor is worth the time (and money) to cast and/or keep on the payroll. [EW]

Guhhhh. Let me translate that last sentence for you. “Q ratings come in handy when networks abandon artistic vision and cobble together shows from the opinions of focus groups.” Hollywood is the worst.

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‘NCIS’ IS OFFICIALLY TERRIFYING

03.23.10 Written by Matt

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I’m often frightened by just how much of America watches CBS’s relentless lineup of crime procedural dramas, but this fact was particularly startling to me: Pauley Perrette, who plays goth lab tech Abby in “NCIS,” has a Q score that ties Morgan Freeman’s and Tom Hanks’s as the highest in the country.

Marketing Evaluations, Inc., The Q Scores Company, has just released its January/February 2010 Performer Q study, which asked a representative sample of 1,800 children, teens, and adults to rate the familiarity and appeal of personalities. The surprising results: Perennial favorite Tom Hanks’ Q Score is now tied with Morgan Freeman’s and NCIS‘ Pauley Perrette’s — which means even though Perrette is roughly half as well-known as Hanks and Freeman, those who are familiar with her adore her. She’s the only female in the Top 10. [PopWatch]

Now, I’m not saying Perrette isn’t likable. But the most likable? The only female in a top ten populated by film icons like Tom Hanks, Clint Eastwood, Johnny Depp, and Harrison Ford is a television actress who plays a supporting role? Someone put Julia Roberts on suicide watch.

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WHAT’S ON TONIGHT: GOTH NAVY SCIENTIST

04.07.09 Written by Matt

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NCIS (CBS) — Someone at the Chicago Tribune actually declared “NCIS” addictive.  Yes: a “JAG” spin-off, addictive.  I don’t mean to burst anyone’s bubble, but CIS snoops actually wear these things called “uniforms.”  Also, the Navy doesn’t have sassy pig-tailed goth forensic scientists.  The show would be more realistic if the investigators were giant robots who turn into F/A-18s that do bombing runs in Baghdad in between solving crimes.  (DON’T YOU STEAL MY IDEA, BRUCKHEIMER!!!)

Fringe (Fox) — “The X-Files 2.0, Starring Pacey and Lt. Daniels” returns from hiatus with a new episode after a one-hour “American Idol.”

Biggest Loser: Couples (NBC) — Holy hell, it’s a TWO-HOUR episode tonight.  I like the irony of people sitting on their couches for two hours watching fat people lose weight.

90210 (CW) — Tonight’s episode directed by Jason Priestly.  **crosses fingers** C’monnnnn nostalgic sideburns!

Real Housewives of New Jersey Preview (Bravo) — Here’s my preview: WOOF.

UFC Unleashed (Spike) — Some good fights here, including UFC 92′s Rashad Evans versus Forrest Griffin and a great knockout from Quinton “Rampage” Jackson.  Don’t know what I’m talking about?  Just go drink some Powerthirst.

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